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THE PRODUCT PLACEMENT

 

PRODUCT PLACEMENT IS ABOUT PLACING A BRAND, A PRODUCT, A PACKAGE, A LOCATION BRAND OR A BILLBOARD IN MOVIE, TV PROGRAM, MUSIC VIDEO OR OTHER MEDIA, ON COMMISSION OF A COMPANY INTERESTED IN PROMOTING ITS OWN PRODUCT

                         

The psychological view brought by the Brand is one of the integrative features of a product to be placed in a narrative context which gives credibility to the message going into the emotional sphere of the viewer.

Spectators watching a movie figure out a quote, an image or a character associating each one of them to an emotion.

The presence of the brand combined with its context is transmitted in an indirect way, so that is won't be invasive to potential consumers.

The brand logo embodies cultural choices.  A car, a dress, a drink or a location are chosen because of their harmony with our concept of the world that naturally contributes to the creation, spread and strengthening of "trends".

WITH ADVERTISMENT "I MEAN", WITH PRODUCT PLACEMENT "I AM"

plot placement

The movie is built around the product which becomes a protagonist with the cast

SCRIPT PLACEMENT

Characters talk about the product

Screen/visual placement

Product and brand are identified 

Il Mio Nuovo Canale

Un Natale per due, Giambattista Avellino - Virgin Radio, Jaguar

Forever Young, Fausto Brizzi - RDS

Se Dio vuole, Edoardo Falcone - Bellini

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